Off to The Body Shop: A TikTok Journey for The Body Shop.
The Body Shop challenged Bulla to catapult their brand awareness and to drive sales across their diverse range of products through something different. TikTok has revolutionised advertising Skincare to people, with an extortionate view count of 10.2B currently on #skintok and The Body Shop wanted to capitalise on this by launching a skincare-based campaign on TikTok that stood out!
The campaign kicked off with a TikTok series involving 20 Gen Z creators, who took their followers on a journey to their nearest The Body Shop. The twist to compel their audience further? Their friends, partners, or relatives with little to no knowledge of skincare had to choose their products for them. The result? Hilarious moments of discovery and experimentation, as they explore the products in their cart together after returning home.