Insights

Student Creative Opportunity - We're Hiring!

We’re currently on the hunt for some social savvy content creators to fill a hands on part-time paid position helping our strategy team develop cutting edge and platform leading creatives for incoming campaigns.

From Baked Beans to Luxury Dreams: Gen-Z's Relationship with Luxury Brands

Baked beans, pot noodles and knock-off vodka brands. When you think of Gen-Z, luxury brands might not be the first thing that comes to mind….

Unpacking Travel Marketing: How Is TikTok Empowering Solo Travel?

Travel content on TikTok has skyrocketed in popularity over the past few years, with the #Travel hashtag amassing a staggering 195.3 billion views to date!

The Changing Face of Gen-Z Beauty: #TikTokMadeMeBuyIt

TikTok has been rapidly changing the way we buy beauty.‍With #SkinTok reaching an incredible 10.2B views, and a reported 52% of users stating that they discover new products on TikTok - it’s no wonder brands are eager to cultivate a cult following for their product lines.

Travel x TT: Jet-setting On A Budget

A limited budget doesn’t stop Gen-Z from exploring the world! So how can brands inspire new adventures? We want to find out.

Restaurants and Fast Food: Getting A Slice Of Gen-Z

In a recent survey it was found that 30% of users traveled longer than they normally would to visit a restaurant after seeing it on TikTok! So how can restaurants stand out to Gen-Z? We want to find out.

Beyond Discounts: Capturing Gen-Z Demand For Black Friday

Generation Green: How Plant-Based FMCG Brands Can Capture Gen-Z's Attention

In recognition of World Vegan Month in November, we’re running a live focus group with our network to find out how plant-based FMCG brands can catapult their brands to Gen-Z.

TikTok - The Path To A More Diverse Talent Pool?

With Gen-Z turning to TikTok more and more to search out new job opportunities, a company’s positioning on social media is becoming increasingly important.

Live Focus Group: TikTok - The Search Engine For Graduate Opportunities?

Searches for #CareerTok are on the rise and only growing in popularity! This session will give you the opportunity to hear directly from Gen-Z on how graduate employers can stand out.

From Dance Moves to Career Moves: How Gen-Z Are Searching For Opportunities

It’s undeniable that LinkedIn is where the job application takes place, but what journey are Gen-Z taking to discover new graduate opportunities?

The Subscription Surge: How To Win The Hearts Of Gen-Z

60% of Gen-Zers have signed up for one to three subscription services within the past year…

Live Focus Group: Subscriptions - How To Win The Hearts Of Gen-Z

How can subscription companies win the hearts of Gen-Z? We want to find out.

How To Stand Out During Fresher’s Week: A Brand's Guide

Fresher’s Week. It’s the ultimate calendar event for students that are returning or starting university. Yet for brands, it raises the age-old question: How can we stand out during Fresher’s Week?

Live Focus Group: TikTok and the Rise of Solo Travel Influencers

Join us for a live focus group as we explore the rising popularity of solo travel content on TikTok and how it fearlessly inspires Gen-Z to embark on their adventures.

Live Focus Group: Is TikTok the Key to Diversifying your Talent Pipeline?

Join us for a live focus group to find out whether TikTok is the platform to democratise student recruitment.

Live Focus Group: Searching for health & beauty on TT

Gen Z are using TikTok as their primary search engine, and they are using it to search out pretty much anything, including health & beauty products.

Gen Z influencer agency, Bulla Co announces acquisition of student marketing specialists, Hype Collective

Creative agencies unite strengths in brand identity and tech, to transform influencer marketing, student engagement, and experiential

AI + Influencer Marketing

If you haven’t heard about AI and ChatGPT, maybe you’re living under a rock. Developments in artificial intelligence is the hot-topic circulating the internet this year, but what actually is AI, and how can digital influencers utilise this to their advantage?

Benefits + Drawbacks of AI in the workplace

Artificial Intelligence is officially everywhere and there are never ending arguments as to whether this software can benefit the workplace or rather hinder it. In this blog we’ll delve into this topic, asking the Bulla Co team for their thoughts about AI.

Gen Z Influencer Insights 2023: Key Insights

Are you curious to get the inside scoop on how Gen-Z interacts with influencer marketing? Well, you're in luck because we’ve recapped the findings from our recent 2023 Gen-Z Influencer Insights report.

TikTok Shop Must-Knows

If you’re a brand looking to expand into the world of e-commerce via TikTok Shop, here is everything you need to know…

What happened in the ‘TikTok World Event’

TikTok users listen up! The TikTok World Event recently dropped some interesting news about the future of advertising on the platform focusing on trust, efficiency, and simplicity. Brace yourself for the next-gen AD solutions coming in 2023 and beyond!