UNiDAYS
Winning Christmas In The Student Calendar
Giveaways became shareable moments. Perks became culturally relevant.
The Challenge: Drive awareness and engagement for UNiDAYS during the Christmas period - the objective was to cut through festive noise, embed UNiDAYS into student behaviour, and drive meaningful engagement with giveaways and partner perks.
The Idea: Make UNiDAYS feel like part of Christmas culture, not an advert interrupting it. Instead of pushing offers, we embedded the brand inside recognisable festive rituals: Secret Santa chaos, Opening presents, “Grinch” energy, Christmas wish lists.
2.5M Total Impressions
1K Saves
1.6% Total Engagement Rate
Year
2025
Role
Creator Campaigns | Content Production | Paid Media