UNiDAYS
Turning Student Prep into Perk Engagement
Authenticity first. Discounts second.
The Challenge: Increase awareness and drive perk engagement for UNiDAYS’ partner brand discounts during the highly competitive Back to School season. The objective wasn’t just reach, it was to embed UNiDAYS into real student purchase moments across fashion, tech, homeware and launch offers.
The Idea: Make UNiDAYS part of the prep ritual. Instead of pushing discounts, we integrated offers naturally into “student reset” content, uni basics, styling transitions, tech upgrades, home hauls, allowing creators to showcase real Back to School behaviour while positioning perks as the smart student advantage.
2.8M Total Views
56.5K Total Engagements
5K Saves
2% Total Engagement Rate
Year
2025
Role
User Generated Content | Content Production | Social Media Management