Turning Campus Footfall Into Cultural Moment

The Challenge: Drive consideration among new university students during Freshers, in a landscape saturated with competing brands. Make McDonald’s the stop, not just an option.

The Idea: Bring the iconic McFleet van directly to campus, then amplify the moment through student creators embedded in the culture. Physical experience meets digital scale.

12 Creators

1.1M Impressions

3.29% Engagement Rate

5K+ Fries sampled