Elanco
Turning A Low-Interest Category Into High-Intent Action
We didn’t sell a treatment. We normalised a habit.
The Challenge: Launch a new flea & tick tablet into a saturated UK pet market. Drive awareness and consideration in a low-interest, habitual category dominated by legacy brands. The risk: being ignored.
The Idea: Make protection feel personal. Instead of product-first messaging, we embedded Advantage Chewable into real dog-owner moments: travel, walks, routine care, everyday life. 7 culturally aligned creators. Macro for scale. Micro for action.
18 Assets
8.14M Impressions
1.45% Total Engagement Rate
5.39% Click Through Rate
Year
2025
Role
Audience Data & Insights | Creator Campaigns | Paid Media