Turning A Festival Pop-Up Into A Social Moment

The Challenge: Drive footfall to the Kimchi Kooler activation at All Points East while building broader brand awareness across TikTok and Instagram, in a saturated festival environment.

The Idea: Make the activation part of culture, not an ad around it. We partnered with 4 culturally aligned UK creators to document their real festival experience across:

• Pre-event anticipation

• Live on-the-ground storytelling

• Post-event recall

2.7m Impressions

1.31% Organic Engagement Rate

10.1K Clicks