StudentUniverse
Rebuilding demand. Resetting performance.
Always-on TikTok as a growth engine.
The Challenge: StudentUniverse brand awareness at an all-time low, but their CPA was at an all-time high.
The Idea: Rebuild loyalty and acquisition through creator led UGC, always on TikTok, not short-term media spikes.
3m+ Impressions
30k New followers
12 Videos recognised as TikTok Top Ads
60% Reduction in cost per sign-up
40% Reduction in CPA
Year
2024
Role
Measurement & Attribution | User Generated Content | Paid Media