Art Fund
Making Teacher Perks Unmissable
Authentic first. Relatable always.
The Challenge: Increase awareness of the Teacher Art Pass through boosted TikTok activity and drive meaningful conversions via impactful short-form ads.
The Idea: Turn teachers into advocates, not advertisers. Rather than “sell” the pass, creators showed how they used it, exhibitions, day trips, calm weekend resets. The Teacher Art Pass became part of their lifestyle, not a scripted promotion.
5M Total Impressions
19.8K Total Clicks
3.42% Total Organic Engagement Rate
Year
2025
Role
Creative Strategy | Talent Partnerships | Paid Media