Majid Al Futtaim
Luxury Access, Without Friction
When the fit is right, the content does the work.
The Challenge: Launch the iPhone through SHARE in a way that felt aspirational, trusted, and culturally aligned.
The Idea: Soha was selected for audience fit, lifestyle alignment & credibility, not reach. Her world already reflects the access SHARE enables.
1 Strategic creator partnership
70.8k+ Organic views
2.9k Organic engagements
4.14% Organic ER
Year
2025
Role
Audience Data & Insights | Talent Partnerships | Content Production