Elanco
Low Initial Interest, High Performance
Authenticity first. Storytelling second. Performance always.
The Challenge: Drive UK-wide reach and consideration for the Seresto Flea & Tick Collar, a typically low-engagement, functional product, while producing short-form ads that could actively drive traffic to the site. The task was simple, capture attention in a low-interest category.
The Idea: Shift from product education to creator-led storytelling. Instead of pushing features, we integrated Seresto naturally into authentic pet-owner content. Real walks. Real playtime. Real conversations. Making the product more like part of everyday pet life.
15 Creator Posts
8.5M Impressions
1.96% Organic Engagement Rate
18.6K Clicks
Year
2025
Role
Creative Strategy | Creator Campaigns | Paid Media