From Influencer Campaigns To A Seasonal Creator Performance

The Challenge: National Art Pass needed to drive awareness and conversions across key seasonal windows, without relying on traditional media alone.

The Idea: Shift from one-off influencer campaigns to a repeatable, seasonal creator performance engine. Organic-first storytelling would power paid media. Each wave would build on the last, Winter focused on cost-efficient awareness, Spring scaled reach dramatically, and Summer optimised toward conversion during the lower-price offer window. 

13.7M Total Impressions

67.8K Clicks

4K Total Purchases