UNiDAYS
From Brand Posts to Student-Led Growth
Creator voices replaced brand tone.
The Challenge: Instagram growth had stalled. Content felt brand-led, not student-driven. Engagement needed to convert into real community momentum.
The Idea: Collaboration with student creators to develop relatable, high-engagement content tapping into seasonal moments
1.8M Impressions
68K Engagements
3.7% Engagement Rate
14 Monthly creator-led videos
Year
2026
Role
Creative Strategy | User Generated Content | Content Production | Social Media Management