Majid Al Futtaim
From Brand Content to Believable Content
Built to feel native. Built to be believed.
The Challenge: Build SHARE’s own channels with content that felt native to social, not corporate, not promotional, not over-produced. Create authenticity at scale.
The Idea: Shift from advertising to UGC-led storytelling. Real creators. Real everyday moments.
Content that shows lifestyle access, not just product benefit.
Year
2025
Role
Creative Strategy | User Generated Content | Content Production