UNiDAYS
Freshers 2025: Turning Culture into Conversions
We made the app the punchline, not the sponsor.
The Challenge: Drive app downloads and maximise perk engagement during the most competitive moment of the student calendar, Freshers. UNiDAYS needed to stand out in a saturated social landscape while making partner discounts feel culturally relevant, not transactional.
The Idea: Co-create Freshers with the Next Gen. Instead of pushing offers, we embedded UNiDAYS into real student moments, pre-parties, first days at uni, gym sign-ups, food runs, using culturally resonant creators (including hero duo Grime Gran & Broski) to make discounts feel like part of student life, not an ad interruption.
30 Assets
17.8M Total Views
554K Total Engagements
28K saves
3.12% Engagement Rate (up from 2% YoY)
Year
2025
Role
Creative Strategy | Measurement & Attribution | Creator Campaigns | Talent Partnerships | Content Production