H&M Group
Always On Cultural Relevance At Scale
Creator-led. Platform-native. Always-on.
The Challenge: Make Weekday culturally relevant to Gen Z while driving measurable consideration and traffic.
The Idea: Always on, creator-led content rooted in subculture whilst building around seasonal campaigns.
45.5m+ Impressions
370.9k+ Engagements
762k+ Clicks to site
19.65% Organic ER
60 Creators activated
Year
2025
Role
Creative Strategy | Audience Data & Insights | Measurement & Attribution | Creator Campaigns | Paid Media