Study in Style: How wagamama's Study Benches Became the Hottest Spot on Campus.
We had the pleasure of working with wagamama, a trailblazer in the food industry, to promote their revolutionary 'study benches' for students. Our objective was to amplify their brand presence, increase traffic to their participating study bench restaurants, and encourage students to benefit from this unique offering.
We handpicked 17 dynamic and influential students located at universities in close proximity to the participating study bench restaurants. These students were selected based on their strong online presence and affinity for food and lifestyle content. hey enjoyed a discounted set menu while studying, working or catching up with friends, documenting their experience on their Instagram stories. Our creative team ensured that the content was tailored to the interests and behaviours of the student demographic, with a focus on the unique benefits of the 'study benches.