Fashioning Success: Helping NA-KD Win Big on Black Friday.
The challenge
We were presented with a unique opportunity by NA-KD, a company that has made waves in the highly competitive UK fashion industry with its 3 million followers on Instagram. Our challenge was to create an engaging and eye-catching campaign that would help drive brand awareness and website traffic during the Black Friday period.
The response
To tackle this challenge, we leveraged our extensive network of 18 of the top female content creators in the industry, who specialise in fashion-oriented content. We tasked these creators to natively incorporate NA-KD into their channels, showcasing a variety of outfits ahead of the Black Friday period. Through snappy, compilation-style try-on content, they were encouraged to demonstrate their excitement at recently joining the NA-KD Club and provide viewers with a glimpse of what they can expect from the brand.
