Handpicking 40 students who embodied the target market and had a strong social media presence. These micro-influencers were given the task of creating and sharing engaging content on their stories, promoting the Loop app and encouraging downloads. With their help, we were able to reach a wider audience and generate buzz around the app. But we didn't stop there! We also orchestrated an exciting experiential event, taking over Bristol city centre with our guerrilla marketing campaign. We hand selected a group of Bristol based students to be our ambassadors, armed with Loop branded merchandise and ready to spread the word about the app. With their infectious energy and enthusiasm, they successfully drove downloads and created a memorable experience for passersby.