Jet-Set-Go: Helping Hopper Spread its Wings in the UK Market.
The challenge
Hopper tasked us with executing a campaign to increase the volume of downloads for their app via referral code gifting, offering a £10 discount on flights, travel, or accommodation. As a renowned travel app in the U.S., Hopper sought to expand their reach into the U.K. market and Bulla Co was eager to assist in achieving their objective.
The response
Understanding the challenges that students face with the rising cost of living, our approach included the creation of 40 captivating pieces of TikTok content featuring personalised greenscreens of the user's profiles to showcase Hopper's app and its key features. Through engaging and succinct commentary, creators conveyed the ease of earning the voucher and how it could be used towards a memorable trip away even during the tough times young people are facing.
