HelloFresh Takes on the TikTok Generation: Students Get Cooking with Subscription Service!
The challenge
As we all know, meal prepping and healthy eating can be a real struggle and it’s not always easy to eat well - especially when you’re a busy student! That's where HelloFresh comes in… They are the perfect solution for students who want to eat healthy, delicious meals without spending a fortune or sacrificing precious time. With their subscription service, HelloFresh wanted to raise awareness for their brand and encourage more students to give it a try.
The response
Handpicking 40 talented student creators from across the country. We challenged them to show how it can fit seamlessly into their daily university routines in a way that felt authentic to them and their channel - so viewers could connect with the content. The result was a fantastic collection of TikToks that showcased the ease and convenience of using HelloFresh, while also highlighting the quality of the meals.
