Brunching @ Bill's: Winning Over the Student Scene.
Bill’s, one of the UK's fastest-growing and leading restaurant chains, approached us with the challenge of reaching out to the elusive student demographic to create 30 videos that highlight the stylish brunches that Bill’s offers through a variety of concepts.
We curated a campaign that engaged 30 vibrant influencers in creating fun and exciting pieces of content with their friends while having brunch at their local Bill’s. Briefs of bottomless, aesthetic and study brunches were pitched to show the vast array of uses that Bill’s can have, with influencers creating dynamic content based on one of the three. The influencers were encouraged to give honest reviews of their food, service and experience to provide viewers with an authentic taste of Bill’s, and maybe even book their own brunch soon?