Brewing Up a Storm: And Union's Crafty Campaign Conquers the Student Market.
And Union, a leading craft beer company, approached us with a clear objective in mind - to target the vibrant and dynamic student market with their outstanding range of products.
Jumping at the opportunity, we devised a campaign that would effectively resonate with the young and trendy audience. With a UK-wide focus, we meticulously handpicked 15 students from various universities across the country to spearhead our strategy. Each of these bright and energetic individuals was sent a generous supply of And Union's finest beer and tasked with creating innovative, amusing and captivating content to promote the brand.