Searches for #CareerTok are on the rise and only growing in popularity...

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Combine this with the statistic that 40% of Gen-Z prefer to search on TikTok and Instagram over Google, it’s no surprise that graduate recruiters are turning to TikTok to advertise new opportunities.

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This session will give you the opportunity to hear directly from Gen-Z on how graduate employers can stand out:

• The types of content on TikTok that have been most influential in guiding their career decisions
• How likely they are to trust advice from influencers when considering graduate opportunities
• The advice they suggest to graduate employers to better engage with Gen-Z

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Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

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Date: Tuesday 17th October

Time: 11am

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There is limited space available per focus group. Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!

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