Did you know that almost half of Millennials have four or more subscriptions, far more than any other generation?

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Yet, as a consumer, there has never been so many choices or accessibility to brands, so how can subscription companies win the hearts of Gen-Z? We want to find out.

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This session will give you the opportunity to hear directly from Gen-Z on how brands can differentiate themselves amongst the noise:

• If they’ve been influenced by social media to purchase a subscription
• The weight they give to reviews and recommendations from influencers when considering a new subscription
• The advice would they suggest to brands to better engage with Gen-Z

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Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

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Date: Tuesday 5th September

Time: 11am

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There is limited space with just three brand spots available per focus group. Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!