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Is TikTok the platform to democratise student recruitment? We want to find out.

Graduate employers are often flooded with applications - but often, from the same demographic.

This session will give you the opportunity to hear directly from Gen-Z on how they are using TikTok to sift through the multitude of graduate roles:

  • What type of ED&I graduate content captures their attention the most?
  • What are the drawbacks when using TikTok as a search engine for careers?
  • What is their onward journey when they find an opportunity they want to know more about?

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Tuesday 29th August

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing and one of the team will be in touch!

This event is a collaboration between Bulla Co. and Hype Collective.

Ready to take your brand to Gen-z?