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#FoodTok has taken Gen-Z by storm, with restaurants and fast food chains battling for a slice of the Gen-Z spending power.

In a recent survey it was found that 30% of users traveled longer than they normally would to visit a restaurant after seeing it on TikTok!

… So how can restaurants stand out to Gen-Z on TikTok? We want to find out.

This session will give you the opportunity to hear directly from Gen-Z:

  • What influences their decision to engage with dining out videos
  • The factors which contribute to trusting an influencer recommendation on TikTok
  • The advice they’d suggest to the service industry to better engage with Gen-Z

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Thursday 28th September

Time: 11am

There is limited space available per focus group. Please register your interest by emailing and one of the team will be in touch!

Ready to take your brand to Gen-z?