#FoodTok has taken Gen-Z by storm, with restaurants and fast food chains battling for a slice of the Gen-Z spending power.

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In a recent survey it was found that 30% of users traveled longer than they normally would to visit a restaurant after seeing it on TikTok!

… So how can restaurants stand out to Gen-Z on TikTok? We want to find out.

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This session will give you the opportunity to hear directly from Gen-Z:

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• What influences their decision to engage with dining out videos
• The factors which contribute to trusting an influencer recommendation on TikTok
• The advice they’d suggest to the service industry to better engage with Gen-Z

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Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

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Date: Thursday 28th September

Time: 11am

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There is limited space available per focus group. Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!

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