It’s been said that Gen-Z are going crazy for plant-based diets, yet there’s truth to the stereotype.

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They’re leading a generational shift, with 65% stating that they would be open to a more plant-forward diet.

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In recognition of World Vegan Month in November, we’re running a live focus group with our network to find out how plant-based FMCG brands can catapult their brands to Gen-Z. We want to find out:

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• The social platforms Gen-Z uses to discover new plant-based FMCG brands
• Factors which contribute to trusting an influencer recommendation on TikTok
• The advice they’d suggest to the industry to better engage with Gen-Z

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Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

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DATE: Thursday 21st September

TIME: 11am

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There is limited space with just three brand spots available per focus group. Please register your interest by emailing hello@bullaco.com and one of the team will be in touch!

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