They’re leading a generational shift, with 65% stating that they would be open to a more plant-forward diet.
In recognition of World Vegan Month in November, we’re running a live focus group with our network to find out how plant-based FMCG brands can catapult their brands to Gen-Z. We want to find out:
Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.
There is limited space with just three brand spots available per focus group. Please register your interest by emailing firstname.lastname@example.org and one of the team will be in touch!