Turning A Festival Pop-Up Into A Social Moment
Creative Strategy | Talent Partnerships | Paid Media
2025
The Challenge: Drive footfall to the Kimchi Kooler activation at All Points East while building broader brand awareness across TikTok and Instagram, in a saturated festival environment. The Idea: Make the activation part of culture, not an ad around it. We partnered with 4 culturally aligned UK creators to document their real festival experience across: Pre-event anticipation Live on-the-ground storytelling Post-event recall Creator-Led. Platform-Native. Amplified. Multi-post arc per creator (story > spike > sustain) TikTok-first distribution Paid media deployed to stabilise awareness delivery Organic engagement used as qualitative performance indicator The Impact: 2.7m Impressions 1.31% Organic Engagement Rate 10.1K Clicks
Turning A Festival Pop-Up Into A Social Moment
Creative Strategy | Talent Partnerships | Paid Media
2025
The Challenge: Drive footfall to the Kimchi Kooler activation at All Points East while building broader brand awareness across TikTok and Instagram, in a saturated festival environment. The Idea: Make the activation part of culture, not an ad around it. We partnered with 4 culturally aligned UK creators to document their real festival experience across: Pre-event anticipation Live on-the-ground storytelling Post-event recall Creator-Led. Platform-Native. Amplified. Multi-post arc per creator (story > spike > sustain) TikTok-first distribution Paid media deployed to stabilise awareness delivery Organic engagement used as qualitative performance indicator The Impact: 2.7m Impressions 1.31% Organic Engagement Rate 10.1K Clicks