Turning Campus Footfall Into Cultural Moment
Creative Strategy | Talent Partnerships | User Generated Content | Content Production
2023
The Challenge: Drive consideration among new university students during Freshers, in a landscape saturated with competing brands. Make McDonald’s the stop, not just an option. The Idea: Bring the iconic McFleet van directly to campus, then amplify the moment through student creators embedded in the culture. Physical experience meets digital scale. IRL moment. Social momentum. Deployed the McFleet van as a physical campus experience Captured live event content + inside access moments Distributed organically, then amplified through paid The Impact: 12 Creators 1.1M Impressions 3.29% Engagement Rate 5K+ Fries sampled
Turning Campus Footfall Into Cultural Moment
Creative Strategy | Talent Partnerships | User Generated Content | Content Production
2023
The Challenge: Drive consideration among new university students during Freshers, in a landscape saturated with competing brands. Make McDonald’s the stop, not just an option. The Idea: Bring the iconic McFleet van directly to campus, then amplify the moment through student creators embedded in the culture. Physical experience meets digital scale. IRL moment. Social momentum. Deployed the McFleet van as a physical campus experience Captured live event content + inside access moments Distributed organically, then amplified through paid The Impact: 12 Creators 1.1M Impressions 3.29% Engagement Rate 5K+ Fries sampled