The Challenge Launch the iPhone through SHARE in a way that felt aspirational, trusted, and culturally aligned. The Idea Soha was selected for audience fit, lifestyle alignment & credibility, not reach. Her world already reflects the access SHARE enables. When the fit is right, the content does the work. One creator partnership, not a broadcast list Full creative ownership within light brand guardrails Content designed to feel lived-in, not produced The Impact: 1 Strategic creator partnership 70.8k+ Organic views 2.9k Organic engagements 4.14% Organic ER